Las Vegas "Strip" goes mainstream

Businesses find that less may get them more

LAS VEGAS, Nev. -- Many hotels here have made splashes with there "Beach Clubs." The clubs, open only to hotel guests who are at least age 21, permit topless sunbathing. Women are typically allowed into the beach area for free Sunday through Thursday, but men must pay $25 on weekdays and $35 on weekends.

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Now other local businesses are following the trend. Wygant Realty, for instance, has hired showgirls to host open house tours of its properties in Henderson from 3:00pm to 5:00pm on Tuesdays through Thursdays. 

According to Dawn Merchansky, office manager for Wygant, "The women will be professionally attired in leather pumps, business skirts, and silver pendants with the Wygant crest."

Ramona Chepteel, assistant manager of the Southern Nevada Museum of Automotive Radiator Caps said, "If it works for those hotels, it may well work for us." Chepteel was referring to a new museum admission policy to allow topless viewing of the what is advertised as "the largest collection of radiator caps on display in the free world." 

Every Monday through Friday, topless women over the age of 21 will be admitted free at the museum's Las Vegas Blvd. location. Men under the age of 21 will be denied admission while men 21 and over will be charged $4.00.

The trend is even extending beyond commercial establishments. For example, the Clark County School District is considering the idea of "topless teaching" after receiving a proposal from a concerned citizen who thought that it would be a no-cost way to cut down on truancies. (The school board has yet to decide on the matter.)

And in what some community leaders say is "pushing the envelope," the Transcostal Church in nearby Boulder City may be asking it parishioners to bare more than their souls when it introduces topless pot luck dinners at its fellowship hall as a way to increase its membership as well to inspire current members.

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